Confessions of an Entrepreneur | How to Support Small Business
Confessions of an Entrepreneur | How to Support Small Business + Why It’s SO Important

Confessions of an Entrepreneur | How to Support Small Business + Why It’s SO Important

With the busy retail season fast approaching, it’s a good time to stress and confess why it’s SO important to support small business while sharing easy ways we can all become advocates. I confess, I am a small business advocate (and owner) and proud of it.

Small business helps local communities and families thrive. Money spent within our own neighbourhoods and cities impacts local economies, giving more people the opportunity to succeed over a few at the top. I don’t want to sound naive, big business has its place in our communities as well. I’ve worked for some in my past life and my husband works for one too. They too, provide local jobs and impact communities in positive ways by giving back. When it comes to buying from big companies; we as consumers need to seek (if not, demand) those that offer sustainable practices and equitable working conditions. In 2018, it’s expected.

Back to small business. Small businesses allow people to follow their dreams while creating choice and diversity for their customers. Small businesses thrive on offering niche products in small batches, and taking risks that big companies just can’t. You could say, growth and innovation is their jam. Small businesses provide their communities with unique local identities and character, and often establish these communities as destinations. This social impact is invaluable as businesses operate as partners and collaborators to support success and positive change. Small businesses are often the first to step up and give back or provide mentorship in their communities.

Most importantly, you know who you’re buying from when you support a small business. That personal touch probably keeps you coming back, right? It’s a better customer experience overall. Small businesses truly value every single customer. You can provide instant feedback and they can adapt to your needs. Plus, it feels good to know a small business owner is able to continue their dream, provide for their families and give back to their communities. Thanks to your support. Here are some ways you can support small business too. The fact that you’re here reading this, already says a lot about you.


1. When Shopping, Think Small First

When you’re in need of something (pretty much anything), think small first. Of course, we all need to shop at big stores too; but before you head out the door (or online) to check items off your list, think about where you can find those items from a small business. For instance, if I need new shoes, I head to my local (and awesome) shoe shop first. I know the shop owner has badass style, is a local change-maker and has a young family at home. It’s a no brainer. I get a fabulous pair of shoes, she gets a sale and a loyal customer. Win, win.

The same goes for gifts, flowers, stationery, baked goods, wellness goods, jewelry, books, home decor, furniture, clothing. Really, I could go on and on. You get the picture. All of these types of business (whether brick and mortar or online) proudly offer you one of a kind products and work hard to to operate sustainable practices.

Are in you in the market for a service? Same thing goes. Service based small businesses thrive on local support too. Experts in their fields, they’re going to give you the one on one service you deserve.

2. Head to Your Local Cafes

I’m feeling pretty great about those new shoes (as mentioned above). I am going to celebrate with a coffee. A simple pleasure. I’ll skip a trip to the large coffee chain and walk around the corner to my local coffee shop. Coffee shops, cafes and restaurants are wonderful places to support local, meet your neighbours (including the owners) and enjoy goods that are lovingly made by hand. Plus, you can soak up the ambiance and unique personality that each coffee shop offers. These are our community gathering places. Support them and meet a friend face to face. It feels good.

3. Support Your Local Markets

One of the most grassroots ways to support small business, is by visiting your local markets. Fresh products are abundant and diverse, it’s a nice way to spend your day, and it’s easy to work into your regular routine. You always need fresh food and goodies, and local always tastes better (and it’s better for you). That goes for wine too.

4. Spread the Word

If you love a small business or brand, spread the word. A lot of small businesses and services rely on word of mouth. So, tell everyone you know or write a glowing review. As a small business owner myself, hearing your feedback still makes my heart skip a beat.

If you get social online, snap a photo on Instagram or Facebook and tag your favourite businesses. Spreading the love is one of the best ways to support your local businesses. Even if you can’t buy from a local business, supporting them through your comments, likes and shares is encouraging. For small businesses, it’s the little things that have a big impact.

5. Be a Small Business Advocate

Did you learn something by reading this post today? Or, maybe you have some ideas to share too. Please do! Share everything you know about supporting small business with your friends, family and community. Encourage people to become small business advocates, just like you. We are better together when it comes to creating change in our communities.

Thanks for reading and for supporting small businesses, like Swell Made Co. Your support of businesses like my own, is truly life-changing and for that I am forever grateful. As Swell Made Co. approaches its 4th year in business, I am so happy to continue living this dream come true (with hard work, of course). This comes direct from my entrepreneurial heart, but also from our suppliers, shop owners (stockists) and collaborators as well. We take so much pride in working with and being inspired by this community of small business.

The future is local. Thank YOU for being a part of it!


THESE ARE SWELL TOO:

Love It | Mystical Moons
Love It | Mystical Moons by Swell Made Co.

Love It | Mystical Moons by Swell Made Co.

September 22 brings the Fall Equinox and September 24/25 brings the rise of the full Harvest Moon. In celebration of the change in seasons we’re declaring that we’ll never be over the moon (see what we did there?). Of course, we’re over the moon for moons and always have been. Remember this Moon Phase LOVE IT list? We the love moon so much, we even have a collection dedicated to it.

So, what do all of these lunar changes have in store? The Fall Equinox marks the beginning of shorter days until Winter Solstice in December. With less sunlight, we’ll start to see the true signs of autumn in Canada with vibrantly hued leaves and cooler temperatures. And what about the Harvest Moon? This year it will appear to be orange as it shines bright (although it’s not really orange). The Harvest Moon is a reminder to do just what the name states. Harvest all that this bountiful season offers (cheers from the pumpkin and apple lovers). As the chaos of summer and new routines dissipates, the Harvest Moon gives you the opportunity to relax, slow down and reflect. Depending on your sign, that may be easier said then done ;) Enjoy autumn, swell friends.


Here are a few of our favourite ways to bring moons into your space to help you celebrate lunar abundance year-round:

  1. Moon Phases (11x14) Art Print by Swell Made Co. Our best-selling art comes in rich black or crisp white with gold foil moon phases to remind of you of the night sky throughout the year.

  2. Cypress Body Oil by Smoke Artisan Perfume Co. Notes of green cypress leaves and woody mix with bright notes of lavender, clary sage, and bergamot to deliver a nourishing body oil to remind you of the outdoors.

  3. Lunar Curve earrings by One Story. Handmade brass earrings with gold plated, nickel free earring posts. These curves remind us of a crescent moons.

  4. Confetti Candle from Buk & Nola by Paddywax. Confetti or night sky? You decide. Brighten your home with this art-inspired, porcelain votive with metallic accents. Available in multiple fragrances and colours, but we love the simplicity of black.

  5. Inquire Within Deck by Worthwhile Paper. New from Worthwhile paper, we are swooning over this mystical deck that reminds of you of the magic you already possess. Each card is a meaningful phrase, reminder, word or prompt to help bring guidance and comfort to everyday life. Self healing requires a willingness to explore deeply, to ask yourself questions – to inquire within.

  6. Moons Canvas Pouch by Swell Made Co. A canvas pouch that is made for anything (cosmetics, school supplies, devices or lingerie), but coveted by the moon lover. Made in Canada.

  7. Crescent Moon Mirror from Urban Outfitters. Add a little lunar luxe to any space with this crescent moon mirror. Perfect as a functional decor piece in a living room or bedroom. Available in gold and silver.

  8. Half Moon Raffia Coasters from Leif Shop. Made using all natural, local materials, this coaster set is woven by hand using raffia, which is then naturally dyed and woven by local women artisans in Uganda.

  9. Love by the Moon (11x14) Art Print by Swell Made Co. Available in rich black or crisp white with gold foil to create a dreamy space.


These are swell too:

Crystals for Beginners
Crystals for Beginners by Swell Made Co. x Breathing Inspiration.

Crystals for Beginners by Swell Made Co. x Breathing Inspiration.

For many, fall brings a sense of routine and ritual that we happily let go of (even if just a little) during the summer months. As seasons change, I am embracing a new ritual that I have always been curious about. Crystals. I'll be honest, I have been mystified by crystals, gems and stones since childhood; but was equally confused and dubious. Until I discovered the magic of stones and their innate abilities to heal through Breathing Inspiration. I'm still navigating this simple, but complex world so I've paired up with friend and collaborator, Abby Rozen of Breathing Inspiration to break it down for us beginners. Whether you believe crystals are powerful, or not; you can't deny their beauty. And they're fun. So, come on a mystical journey with Abby and I. 

Abby Rozen is the creator behind Breathing Inspiration. Her line of meditation bracelets are made with healing crystals. Abby is an certified crystal master, potter, and psychotherapist. She worked with stones for many years, finding herself drawn to their energy. After discovering and learning about the significance behind each stone, and seeing the value that intention setting through stones brought to her life, Abby started Breathing Inspiration. You can see our collaborative bracelet here


Healing crystal bracelets by Swell Made Co. x Breathing Inspiration. With black tourmaline and howlite stones.

Healing crystal bracelets by Swell Made Co. x Breathing Inspiration. With black tourmaline and howlite stones.

How Healing Crystals Work

Similar to other forms of holistic healing, crystals manifest their energy, through subtle, but deep and long term magic. Just like other healthy habits (meditation, exercise, eating well and taking vitamins), you might not notice and instant transformation; but over time you will notice a shift. When working with crystals it's important to keep your heart and mind open, set intentions and observe what manifests within (and around) you.

Through their unique vibration, colour and talisman (the magic) each stone brings its own beautiful energy and physical appearance. Each stone holds and transmits energy differently by vibration, which is determined by symmetrical crystal latices. While, our bodies respond deeply on a metaphysical level to colours. Our chakra is activated by specific colours. 

How to Use Stones in Your Life

Bringing crystals into your daily life can be as simple as having them as decor in your home, to more complex rituals. You can where them as jewelry, sleep with them under your pillow, soak with them in your bath or carry them in your pocket. It's really up to you. Working with crystals (like other forms of self-help) is meant to support you in becoming the clearest, inspired and grounded version of yourself. Your crystals will guide you and determine what's right for you.

When choosing stones, many let their intuition and hearts guide them to those that feel right for them in that moment. Often, there will be a connection between the power held in the stones and energy one is seeking or in need of. The power of the stones, combined with your intentions will bring the right energy into your life.  

If you're just starting a collection of crystals, these are a great start and you can add new stones that you are drawn to as you continue your practice. 

Rose Quartz - The Lover

Rosy pink in colour, this crystal is all about love, love, love. One of the most nurturing crystals, it opens our hearts to compassion, forgiveness, attracts new love, heals heartbreak and most importantly, encourages self love. We could all use more love, and this heavyweight crystal strengthens love in all its forms. 

Clear Quartz - The Healer

Clear quartz can be found all over the world and, as a matter of fact, in many of the modern things you own like clocks and electronics. This crystal is a master healer and connector making it "easy" to put it to work for you. It's a tireless, flexible and and powerful guide. Plus, it works so hard it will amplify the other crystals in your collection. 

Citrine - The Optimist

If sunshine were a crystal, it would be citrine. Did you know citrine is actually amethyst that was treated at a high temperature to give it its sunny colour? Natural citrine exists, but is very rare. If you have a dream, goal or even a to-do list, this stone will help you bring them to life and follow through. Perfect for workspaces or wherever you create, citrine will help keep creative ideas flow brightly and abundantly. 

Amethyst - The Protector

One of the most revered crystals in history and today, amethyst is the protector crystal. A stone of transformation and enlightenment, it's talisman reminds us to treat our bodies well and disconnect from unhealthy attachments (and even negative or addictive patterns). It protects people and spaces, making it a perfect choice for home with its ability to promote connection and communication. 

Black Tourmaline - The Grounder

Black tourmaline is an energy heavyweight and powerful in its ability to keep you grounded. You could say it likes to keep it real. Physical reality that is. An essential part of any crystal collection, black tourmaline works to protect your personal boundaries and ward off negative energy.

We hope you beginners loved learning about crystals! Are you excited to start your collection and see where your crystals guide you? A great guide for beginners can be found by Yulia Van Doren in her book 'Crystals - The Modern Guide to Crystal Healing' and anything written by Judy Hall. 

If you're a seasoned crystal collector, what are your favourite stones. We'd love to hear about your journey. Thanks for reading!

Abby and Lesley,
Breathing Inspiration and Swell Made Co.

Essential crystals for the beginner collection. Citrine, clear quartz, amethyst and rose quartz. And don't forget black tourmaline.

Essential crystals for the beginner collection. Citrine, clear quartz, amethyst and rose quartz. And don't forget black tourmaline.


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