Swell Made Co. | Modern Paper Goods, Home Decor and Gifts

Keep it Simple, but Significant

Do Good

Do Good | International Day of the Girl

Do GoodLesley Pocklington2 Comments
swellmadeco-grlpwr.jpg

October 11 marks the International Day of the Girl. Declared by the UN in 2012, this day celebrates girls around the world in an effort to create an equitable future. While progress continues to be made every year, we still have MUCH work to do for our girls. In light of the current events, it feels more important and urgent than ever to advocate for girls who will become tomorrow’s future leaders and change-makers.

At Swell Made Co. we celebrate girls everyday with 5% of our sales going to Plan Canada’s Because I am a Girl project. Thank you for supporting this cause when you make a purchase. As a mother of a daughter and son, this issue is close to my heart. This year on October 11, Swell Made Co. will be donating 100% of our sales to this cause*.


The Reality for girls

Globally, girls face double discrimination because of their age and gender. In many parts of the world they face challenges, such as:

  • Barriers to education and opportunities to make a living. 130 million girls between ages 6-17 are not in school.

  • Early and forced marriage. An average of 12 million girls marry before the age of 18 every year.

  • 16 million girls aged 15-19 will give birth each year. 2 million girls under age 15 will become pregnant every year. Many of these girls will die from complications during pregnancy or childbirth.

  • Violence. Every 10 minutes a girl loses her life to violence.

  • Poverty. Globally, millions of 1.1 billion girls worldwide face poverty on a daily basis and throughout their lives.

These issues require specific, urgent and consistent attention. By making progress in these areas, girls will have the tools to create a better life for themselves and to help lift entire nations out of poverty. Here’s why*:

  • For every extra year a girl stays in school, her income can increase by 15 to 25%.

  • A woman who is educated will marry later and have fewer, healthier children.

  • Women invest more of their income in their families than men do.

Globally, girls have too few women to look up to in positions of leadership. In Canada, for example, only 15% of CEO positions are held by women. Female leaders represent fewer than 10% of the UN’s 193-member states. This must change.

How You Can Help

  1. Get involved with (or donate/sponsor) organizations with projects dedicated to supporting girls. In Canada, Plan Canada’s Because I am Girl project has tremendous support from the Federal government and people, like you. With a variety of global programs to address these specific challenges, 82% of donations goes directly to supporting programs benefiting children and families. The remaining 18% provides administration, operating and fundraising costs.

    Other organizations include the Malala Fund, Girls Not Brides, The Period Purse, She’s the First, Day of the Girl and many more. These organizations take on single or many specific issues including child marriage, menstrual health, sexual harassment, gender based violence and education. Choose a cause that’s important to you and act. Next, share that cause and become an advocate.

  2. Join the conversation and spread the word about girls issues. This year, Plan Canada is challenging the global community to #DefyNormal. Rather than accepting the challenges girls face as “normal”, they’re asking for us to step and defy the status quo. Talk about these issues with your family, friends, and community. How can we support girls today (and always)?

  3. Support girls in your own communities. Today, and everyday, remind girls that they're powerful, they matter, and they're a critical part of our future. Work together to put those words into action, because it's up to us to create a better world for all girls.

If you would like to help our world’s girls reach their full potential, you can challenge yourself to #DenyNormal and donate to Plan Canada’s Because I am a Girl project today on the #DayofTheGirl.

Statistics from Plan Canada and the World Bank.
*Sorry! Excludes wholesale orders.


These are swell too:

Love It | Girl Power

Love It, Inspiration, Do GoodLesley PocklingtonComment
  LOVE IT | Girl Power Love with Swell Made Co.

LOVE IT | Girl Power Love with Swell Made Co.

October 11 is International Day of the Girl. To celebrate, this edition of LOVE IT is all about my favourite everyday things to empower girls and women. Empowerment goes way beyond things (read this post to the bottom). That's not lost on me, but it doesn't mean girls don't want to have fun (and fundmental rights)!

  1. Pouches by Swell Made Co. For pencils, devices, or make up. Made in Canada and ready for anything.
  2. Beats Solo Wireless Headphones. Every girl needs a good pair of headphones to listen to music, podcasts or audio books. These wireless headphones are the key to listening while you work it.
  3. GRL PWR Card by Swell Made Co. Let another girl know that you support her or she inspires you. Or, both. Writing a handwritten note is always a good idea. Words are powerful and encouraging.
  4. Hustle Heart Keytag by Swell Made Co. For those who hustle with heart.
  5. Books to Empower Girls. Build a library that empowers and inspires. Learn, learn, learn. A girl can NEVER ever have too many books.
  6. JUST BE Meditation Bracelet by Breathing Inspiration. Just be with this minimalist meditation bracelet that brings good vibes and strength.
  7. GRL PWR Triangle Keytag by Swell Made Co. A little triangle keytag that says it all.
  8. Queen Art Print by Swell Made Co. Queen by her own definition, this art print is perfect for her home or work space.
  9. GIRL GANG Tee by FRANC. Support your local girl gang with this black tee that's perfect with jeans or a flowy skirt. Made in Canada by FRANC.

Swell Made Co. is also celebrating by working with Plan International to support their Because I am a Girl project to help girls access basic human rights that will protect them and give them the ability to transform their lives – and the lives of everyone around them. Every purchase you make from Swell Made Co. will have an impact that empower girls around the world. Not just today, but everyday. Thank you!

With a daughter and son of my own, this cause is near to my heart. Raising a girl and boy who value and stand up for equality and diversity will be one of my greatest contributions to more fair and just world. And with the current state of affairs, we still have a LOT of work to do.

"I've always believed that when you educate a girl, you empower a nation." - Queen Rania

Thank you for your continued support of Swell Made Co. and the Because I am a Girl project. 

  Educate a Girl. Empower a Nation. Quote by Queen Rania.

Educate a Girl. Empower a Nation. Quote by Queen Rania.

Do Good | Help a Syrian Refugee Family

Do Good, TorontoLesley PocklingtonComment
 You Are Loved Art Print - $30 with 100% of the proceeds going directly to our Syrian refugee family.

You Are Loved Art Print - $30 with 100% of the proceeds going directly to our Syrian refugee family.

I must admit, October is flying by and I've been neglecting the blog. Don't worry, there are some great posts in the works for Halloween, and more Love It lists on the way. Sorry folks, but I'm sure you'll understand. I've been working with a group of Torontonians called Syrians Welcome Sponsorship Group to fundraise and welcome one Syrian refugee family to Toronto. Embracing families that seek a new life in Canada is the fabric of our communities, and a longstanding Canadian tradition. We can all take part by opening our hearts and doors. 


Like so many others, we awoke to the reality and magnitude of the Syrian crisis the day photos of three-year-old Alan Kurdi appeared in our newspapers. We felt we couldn’t just sit by and watch it happen. So we decided to do something – and we hope that you’ll join us.
— Syrians Welcome Sponsorship Group

We're currently in fundraising mode with a goal of raising $40,000 to cover the cost of living in Toronto for the first year of their new life in Canada. This is a life-changing initiative and I'm very proud to be part of such a passionate and talented group of people. 

Collectively, we have so many great events and initiatives that are raising funds in support of our important cause. I encourage you to check them out. They include a concert with a line-up of Toronto's favourite bands called Home Sweet Home, two yoga practices - Open Hearts, Open Doors and Sadhana for Sanctuary, plus an online silent auction coming up in November. There are so many ways to help a family in need, feel welcome.

In an effort to help, Swell Made Co. has created a limited edition gold foil art print (8x10) with a simple, but profound message. You are Loved. Prints are $30 and 100% of the proceeds will go directly to helping our Syrian refugee family. They are lovely gift or addition to welcome into your own home. Grab one quickly, because they're going fast. 

If you would like to donate or get involved, please visit www.syrianswelcome.com. Thank you so much for your support!

swellmadeco-youareloved.jpg