Confessions of an Entrepreneur | How to Support Small Business
With the busy retail season fast approaching, it’s a good time to stress and confess why it’s SO important to support small business while sharing easy ways we can all become advocates. I confess, I am a small business advocate (and owner) and proud of it.
Small business helps local communities and families thrive. Money spent within our own neighbourhoods and cities impacts local economies, giving more people the opportunity to succeed over a few at the top. I don’t want to sound naive, big business has its place in our communities as well. I’ve worked for some in my past life and my husband works for one too. They too, provide local jobs and impact communities in positive ways by giving back. When it comes to buying from big companies; we as consumers need to seek (if not, demand) those that offer sustainable practices and equitable working conditions. In 2018, it’s expected.
Back to small business. Small businesses allow people to follow their dreams while creating choice and diversity for their customers. Small businesses thrive on offering niche products in small batches, and taking risks that big companies just can’t. You could say, growth and innovation is their jam. Small businesses provide their communities with unique local identities and character, and often establish these communities as destinations. This social impact is invaluable as businesses operate as partners and collaborators to support success and positive change. Small businesses are often the first to step up and give back or provide mentorship in their communities.
Most importantly, you know who you’re buying from when you support a small business. That personal touch probably keeps you coming back, right? It’s a better customer experience overall. Small businesses truly value every single customer. You can provide instant feedback and they can adapt to your needs. Plus, it feels good to know a small business owner is able to continue their dream, provide for their families and give back to their communities. Thanks to your support. Here are some ways you can support small business too. The fact that you’re here reading this, already says a lot about you.
1. When Shopping, Think Small First
When you’re in need of something (pretty much anything), think small first. Of course, we all need to shop at big stores too; but before you head out the door (or online) to check items off your list, think about where you can find those items from a small business. For instance, if I need new shoes, I head to my local (and awesome) shoe shop first. I know the shop owner has badass style, is a local change-maker and has a young family at home. It’s a no brainer. I get a fabulous pair of shoes, she gets a sale and a loyal customer. Win, win.
The same goes for gifts, flowers, stationery, baked goods, wellness goods, jewelry, books, home decor, furniture, clothing. Really, I could go on and on. You get the picture. All of these types of business (whether brick and mortar or online) proudly offer you one of a kind products and work hard to to operate sustainable practices.
Are in you in the market for a service? Same thing goes. Service based small businesses thrive on local support too. Experts in their fields, they’re going to give you the one on one service you deserve.
2. Head to Your Local Cafes
I’m feeling pretty great about those new shoes (as mentioned above). I am going to celebrate with a coffee. A simple pleasure. I’ll skip a trip to the large coffee chain and walk around the corner to my local coffee shop. Coffee shops, cafes and restaurants are wonderful places to support local, meet your neighbours (including the owners) and enjoy goods that are lovingly made by hand. Plus, you can soak up the ambiance and unique personality that each coffee shop offers. These are our community gathering places. Support them and meet a friend face to face. It feels good.
3. Support Your Local Markets
One of the most grassroots ways to support small business, is by visiting your local markets. Fresh products are abundant and diverse, it’s a nice way to spend your day, and it’s easy to work into your regular routine. You always need fresh food and goodies, and local always tastes better (and it’s better for you). That goes for wine too.
4. Spread the Word
If you love a small business or brand, spread the word. A lot of small businesses and services rely on word of mouth. So, tell everyone you know or write a glowing review. As a small business owner myself, hearing your feedback still makes my heart skip a beat.
If you get social online, snap a photo on Instagram or Facebook and tag your favourite businesses. Spreading the love is one of the best ways to support your local businesses. Even if you can’t buy from a local business, supporting them through your comments, likes and shares is encouraging. For small businesses, it’s the little things that have a big impact.
5. Be a Small Business Advocate
Did you learn something by reading this post today? Or, maybe you have some ideas to share too. Please do! Share everything you know about supporting small business with your friends, family and community. Encourage people to become small business advocates, just like you. We are better together when it comes to creating change in our communities.
Thanks for reading and for supporting small businesses, like Swell Made Co. Your support of businesses like my own, is truly life-changing and for that I am forever grateful. As Swell Made Co. approaches its 4th year in business, I am so happy to continue living this dream come true (with hard work, of course). This comes direct from my entrepreneurial heart, but also from our suppliers, shop owners (stockists) and collaborators as well. We take so much pride in working with and being inspired by this community of small business.
The future is local. Thank YOU for being a part of it!